A search engine optimization expert witness is a person who has a great deal of experience in search marketing and website optimization. They are able to explain complicated concepts in a straightforward manner. They may provide testimony in court at depositions or during trial. They may also offer consulting services. These experts can often be found through online listings.
An expert witness in search engine optimization can testify about the website’s performance over time to gain visitors and how that traffic converted into sales. This information can be valuable for determining damages and implementing corrective advertising. As such, an SEO expert witness is a great resource for legal matters regarding online marketing.
An SEO expert witness has extensive knowledge of various aspects of search engine optimization, including on-page and off-page optimization. They can examine how a website was created to be Google-friendly, and they can explain how external SEO tactics such as link-building and social media authority can affect a website’s performance. These experts can also analyze metrics and give an opinion on whether an SEO campaign met industry standards.
In addition to the above, these experts also have vast experience in corrective advertising, web content generation, and social media campaigns. In short, they can help you determine whether your website was deceptively promoted or not. The expert witness can help you get the best results for your website. Thomas B. Varghese is the CEO of eBizUniverse in Chicago. He can be your expert witness in this area. This individual has 17 years’ experience and a deep understanding of digital marketing trends and best practices.
A search engine optimization expert is not only a witness in court cases but can also help your lawyer prove your SEO practices are accurate. They are a “Top Google Contributor” and have extensive experience in eCommerce marketing. Additionally, they have extensive experience consulting with Fortune 500 companies and small to medium-sized companies.
As an SEO expert witness, Thomas Crosby can simplify complex technical concepts of internet marketing and search engine marketing. Cross-examination allows him to back up his opinions. He has served as an expert witness in a number of high-profile lawsuits involving online advertising. For example, he was able to quantify the damage done to Dr. Lawrence Crosby’s reputation after his false arrest.
Search engine optimization experts witness should be proficient in both white-hat and grey-hat techniques. He should have experience in all aspects of digital marketing, including social media and paid-per-click advertising. He should be able explain how these factors affect site rankings.
Another SEO expert witness you should consider hiring is Chris Silver Smith. He has served as an expert witness in many litigation cases, including trademark infringement and patent infringement. He has been an expert witness in over 50 cases, including 8 trials and many depositions. He holds two degrees in computer science and has over 30 years of experience in the field.
About Bill Hartzer
Bill Hartzer is CEO of Hartzer Consulting, a Texas-based search engine optimization and online reputation management consulting company. Mr. Hartzer has been providing digital marketing and domain names, as well as SEO expert witness services for legal cases worldwide, and practicing organic SEO since 1996.